Privacy Policy

This Privacy Policy explains how Darach AI Limited collects, uses, and protects personal data when you visit our website, contact us, or purchase a digital product such as the AI Coding Cost Optimisation Kit.

1. Who we are

Darach AI Limited is a UK-based business. References to "we", "us" and "our" mean Darach AI Limited.

2. Information we collect

We may collect personal data that you provide directly, such as your name, email address, company name, and any message you send us. If you purchase a product, payment, billing, tax, and order information may be processed by Lemon Squeezy or another authorised payment provider.

3. How we use your information

We use personal data to provide products and services, respond to enquiries, process orders, deliver digital products, provide customer support, maintain business records, improve our website and offering, and comply with legal obligations.

4. Payment and checkout providers

We do not directly store full payment card details. Payments and checkout may be handled by Lemon Squeezy or another third-party provider. Their privacy policy and terms may also apply to information processed during checkout.

5. Marketing

We may use your contact details to send relevant updates where you have opted in or where we are otherwise permitted to do so by law. You can unsubscribe from marketing emails at any time.

6. Cookies and analytics

Our website may use basic cookies or analytics tools to understand site performance and usage. Where required, we will request consent before using non-essential cookies.

7. Sharing your information

We do not sell your personal data. We may share information with trusted service providers who help us operate the website, process payments, deliver products, provide email services, or comply with legal duties.

8. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy, including legal, accounting, tax, and business record requirements.

9. Your rights

Depending on where you are located, you may have rights to access, correct, delete, restrict, or object to the use of your personal data. You may also have the right to complain to a data protection authority.

10. Security

We take reasonable steps to protect personal data, but no website or online service can be guaranteed to be completely secure.

11. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be published on this page.

12. Contact

For privacy questions or requests, contact: gary@darach.ai